About us
The Hotel Promotion Group looks back on over 30 years of tourism incentive marketing expertise. The initiator was Geoffrey Wallace Rose, who developed and implemented the original concept starting in the mid-1980s.
The goal from the beginning was to ensure a win-win-win situation for all parties involved. This includes the hotels, as well as the advertising companies, as well as our distribution partners, as well as the end customers, who are lucky enough to be able to use the hotel vouchers for bookings in our partner hotels.
The concept subsequently met with enthusiasm on the part of both the hotels and the advertising companies. Since the Internet was still in its infancy, marketing concepts were initially implemented with brochures and catalogs listing the partner hotels.
With the later use of the Internet, the company expanded and the number of advertising partners using the hotel vouchers as incentives virtually exploded.
The core markets remained Germany, Austria and Switzerland for a long time, with additional marketing projects being implemented in many countries in Europe.
2022, it was decided to internationalize the concept. The booking portals were designed to be multilingual, as were all brochures, vouchers and marketing materials. To this end, it was decided to massively expand the hotel network.
The sales and compensation system was put on a new footing. Worldwide, it is probably the first compensation system designed with infinite tiers across many countries, in many languages, and taking into account many currencies.